“Factory Friday” is a social media series created for Taylor Guitars, highlighting what goes in to making a Taylor Quality Guitar.

Combining ASMR sounds with intimate visuals, this series showcases the nuanced factory processes that go into the careful, often hand-made construction of a Taylor Guitar. Within the acoustic guitar industry, Taylor has been mistakenly critiqued for selling guitars “made by robots” on account of founder Bob Taylor’s passion for creating high-end tooling and machinery.

These videos showcase people (not robots) constructing various elements of the guitars by hand in El Cajon, California, and do so in quick, eye-catching content ranging from 15-45 seconds, a favorite of the algorithm and end users.