Every episode explores a different custom Taylor model, revealing the inspiration, details and artistry behind the most imaginative one-of-a-kind instruments.

The idea with this project was to create a show for YouTube around high-end beauty shots of guitars. The show was scripted and produced around the custom guitars that are designed, built, and launched every year at the NAMM show’s “Catch Customs” guitar event. Guitars are auctioned off in a high-end setting, starting price beginning at $10k per guitar.